Morning, afternoon, evening, where ever you are!
The Arsenal Supporters Trust Survey 2011 was released yesterday and it’s time to have a read through the report…
I haven’t commented on anything yet, the following notes are completely from the survey – my thoughts will come soon!
Stan Kroenke will soon have a majority holding in Arsenal Football Club and control over all strategicdecisions. How important do you think each of the following areas of corporate strategy are?
- Custodianship / looking after the long-term future of the club – 86% rated this extremely important (5/5)
- Accountability and openness to supporters – 67% rated this extremely important (5/5)
- Financial management and enhancing Arsenal’s commercial operations: 89% thought this was very or extremely important (4 – 5 / 5)
- Overseeing the manager and football performance of the club – only 44% rated this as important, 7% stating it was the least important
Now that Arsenal is more than 90 percent owned by two billionaire investors, do you think that relyingon the ‘sustainability’ model (where the Club only spends the revenues it raises) should remain a key corporate objective or is there a case for financial investment into the club by its major shareholders?
- Retain self-sustainability model: 51%
- Investment into Club by major shareholders (rights issue or donation): 38%
- Don’t know: 11%
Once the takeover of Arsenal by Kroenke is completed, do you think he should make it a priority tocontinue to support both the Arsenal Fanshare scheme and to involve supporter shareholders in Arsenal’s ownership arrangements?
- 96% of people said yes!
and that he should improve his communications with supporters including setting out his ambitions for the club and explaining the strategy he has to achieve them?
- 96% of people said yes too!
Do you think Kroenke should invite Red and White Holdings, which owns a 27 percent stake in the Club, tojoin the Board?
- 70% said yes, Usmanov should join the board
The two main shareholders should work together. Minority shareholders and Fanshare members should be retained and AFC could develop a model of ownership that other clubs would aspire to.
The question is, if Red & White were on the Board would this be constructive? The signs are that the difference in approach might cause disharmony
Would you support Kroenke paying a dividend or extracting management fees from Arsenal Football Club?
- 94% said no to that question or refused to say yes (80% no, 14% not sure)
Do you think Kroenke Sports Enterprises should be more transparent in how it has raised the fi nance topurchase Arsenal Football Club?
- 78% of people asked said yes
How satisfied are you with the football performance of Arsenal Football Club in recent years?
- Highly satisfied, 2%
- Satisfied, 22%
- Slightly satisfied, 39%
- Unsatisfied, 37%
Do you think that Arsène Wenger’s football philosophy takes too much precedence over the objective of winning trophies?
- 69% of people agreed that the football philosophy was taking precedence
Now that the club is under new ownership, should former Board member David Dein be invited to return to theclub, in a football specific role, to support Arsène Wenger in delivering the club’s footballing objectives?
- A high percentage – 69% – wanted David Dein to return
Wenger needs to accept that he has taken on too much. Be brave and accept that help is needed
It’s difficult to criticise Wenger or his great record but he has not strengthened the team with key players. What is needed is the Board to include someone who understands football – someone like David Dein
Do you think that if Arsenal does not win a trophy next season (which would be the seventh successiveyear without one) that the Board should conclude that Arsène Wenger has taken the club as far as he can?
- 42% said yes, 40% said no, and 18% were unsure.
I would like an explanation of the last 5-6 years of underperformance and whether there was money for big signings or not and how much the exit of Dein was a factor
Do you agree with Arsenal’s decision to increase season ticket and general admission ticket prices by 6.5percent this year?
- Overwhelming 78% disagree with season ticket increase
Do you agree with Ivan Gazidis that the cost of attending live football is in danger of pricing supporters outof football and that the Club should make affordability a key priority of its ticketing review?
- 96% of people agreed.
Do you think that the ticket prices Arsenal charge provide good value for money?
- 50% of people think that ticket prices are NOT good value for money
How do you envisage the increase in ticket prices will affect your behaviour at Arsenal next season?
- 20% of people will attend fewer games
- 3.5% of AST members will not renewed (AST members are very loyal, so that number will surely be higher in the real world!)
- 40% say that they will not spend on merchandise to accommodate increase in ticket prices
Sentiment And Expectations
Reflecting on your own relationship with Arsenal and reviewing recent years, do you now feel a strongersense of belonging to the club?
- 50% of people said no to this question
Do you think the Arsenal Board and its senior executives are in touch with Arsenal fans and have a goodunderstanding of their hopes and concerns for the future of the club?
- Only 8% of people said “Yes” they were in touch
Looking at Arsenal’s new ownership structure, its ‘sustainable’ business model, its football managementand squad strength, and comparing it to the other Premier League clubs, how optimistic are you aboutArsenal’s prospects during the next five years?
- 43% were optimistic or extremely optimistic, 31% pessimistic or somewhat pessimistic!
If you would like to review the AST notes in their entirety, you can download it in full here.
For those of you who are not members of the AST, you can join here…
Over to the comments…